AU Small Finance Bank
Indian small finance bank
Marketing emails that build and send themselves.
In one minute
An Indian small finance bank.
Every marketing email was designed, then coded by hand, then set up as a campaign. Regular dashboard reports were rebuilt by hand every cycle.
We automated the path from email design to live campaign, and automated the recurring reports.
Campaigns go out without waiting on a developer, and reports arrive without anyone building them.
The problem, in plain words
Every marketing campaign needed a developer to hand-code the email before it could go out, so the marketing team waited in a queue. On top of that, regular dashboard reports built from VAHAN data were put together by hand every cycle.
Before and after
Before: the long way
- Design the email
- Code it by hand
- Set up the campaign by hand
- Check it
- Send and track
Every campaign waits in the developer queue.
After: with MCode
- Design the email
- Ready-to-send email is built automatically
- Checked automatically
- Sent
No more waiting on a developer.
What we set up, piece by piece
Each part, what it does now, and the manual work it replaced.
Email builder
Turns each approved email design into a ready-to-send email.
ReplacedA developer coding every email by hand.
Campaign set-up
Sets up each campaign in Adobe Campaign automatically.
ReplacedSetting up every campaign by hand.
Quality checks
Checks for broken data or layout before anything is sent.
ReplacedLast-minute checks done by eye.
Recurring reports
Builds the regular dashboard reports from VAHAN data on schedule.
ReplacedRebuilding the same report by hand every cycle.
The numbers, explained
Here is what 10,000 hours a year looks like, broken down.
We add up the time the team used to spend on these tasks each year. Based on a 40-hour week, 52 weeks and 260 working days a year.
How we worked
- 01Mapped the work
Sat with the team and listed every step of the jobs they repeat.
- 02Picked what to fix first
Chose the steps that cost the most time and were safe to hand over.
- 03Set it up in their tools
Built it inside the tools the team already uses. Nothing new to learn.
- 04Handed it over
Showed the team how it works, then let it run every day.
Questions you might have
Did the team have to learn new software?
No. It works with the email tool the team already used, Adobe Campaign.
How do you count the hours saved?
We add up the time the team used to spend on these tasks each year, before they ran on their own. The value is what that time is worth to the business.
Could this work for my company?
If your team repeats the same steps every week, very likely. The free audit shows you exactly where, and what it is worth.
Similar work
Want this for your team?
Get a free audit. We'll show you what can run on its own in your business, and what it's worth.
Get your free audit →