Growth
Marketing and enquiry automation
Every lead captured, answered and followed up, automatically.
In one minute
A company handling a steady flow of new enquiries.
Leads were copied in by hand, replies depended on who was free, and marketing tasks were repeated every week.
We automated how leads are captured, answered and followed up, and set routine marketing tasks to run on their own.
Every lead gets a reply and a follow-up, and the team spends its time on conversations that need a person.
The problem, in plain words
New leads were copied in by hand, and how fast they got a reply depended on who was free. Follow-ups slipped, and routine marketing tasks took up time every week.
Before and after
Before: the long way
- Lead comes in
- Copied into a spreadsheet
- Replied to when someone is free
- Followed up by hand
Leads go cold while they wait.
After: with MCode
- Lead captured automatically
- Reply sent straight away
- Follow-ups sent on time
No lead left waiting.
What we set up, piece by piece
Each part, what it does now, and the manual work it replaced.
Lead capture
Every new lead is captured and logged automatically.
ReplacedCopying leads into spreadsheets.
First replies
Each lead gets a quick first reply.
ReplacedReplying only when someone was free.
Follow-ups
Follow-ups go out on schedule until the lead responds.
ReplacedChasing leads by hand.
Recurring marketing
Routine marketing tasks run on a schedule.
ReplacedDoing them by hand every week.
The numbers, explained
Here is what 8,000 hours a year looks like, broken down.
We add up the time the team used to spend on these tasks each year. Based on a 40-hour week, 52 weeks and 260 working days a year.
How we worked
- 01Mapped the work
Sat with the team and listed every step of the jobs they repeat.
- 02Picked what to fix first
Chose the steps that cost the most time and were safe to hand over.
- 03Set it up in their tools
Built it inside the tools the team already uses. Nothing new to learn.
- 04Handed it over
Showed the team how it works, then let it run every day.
Questions you might have
Did the team have to learn new software?
Very little. Wherever we can, we build inside the tools a team already uses, so there is almost nothing new to learn.
How do you count the hours saved?
We add up the time the team used to spend on these tasks each year, before they ran on their own. The value is what that time is worth to the business.
Could this work for my company?
If your team repeats the same steps every week, very likely. The free audit shows you exactly where, and what it is worth.
Similar work
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